Euromarks provides practical advice on trademark protection and helps you research and register your trademark.
In addition to brands, we help you protect other forms of intellectual property:
• Trade names
• Domain names • Patents
You can also contact us for the following matters:
• Oppositions • Denials of your existing request
• Invalidation Actions • License Contracts
• Demarcation Matches
• Takeover guidance, due diligence investigations
• Trademark Infringement (preparatory, collaboration with IP lawyers)
Founder Dick Elberse has 25 years of experience as a lawyer and trademark attorney with an international background.
After working in a partnership for 10 years (also founded after my law studies) I started working for myself with Euromarks in 2000. After several years of working with staff and interns, I decided in 2015 to work solo, with freelancers every now and then. With a network of agents for international work and good suppliers and contractors.
This set-up suits me best, I have noticed and it is therefore a conscious choice to stay small. Clients whom I have been helping with their brands for 25 years and with whom I have built a personal bond of mutual trust.
I have clients that I have helped with their brands for 25 years and with which I have built a personal bond of mutual trust
Questions Euromarks helps with:
- Can I start using this name?
- Is it necessary to register this name as a trademark, I already have a domain name?
- I find others on the internet who already use the same name, does it still make sense?
In an availability survey, we first look at where (geographically) and for which products or services you want to use the name.
There are sources on the internet that are not from commercial parties and where you can already find a lot. These are listed in part below, but you can find more about them on a Euromarks project called TM2GO.
- Benelux Office for Intellectual Property (BOIP) - is somewhat limited and not very user-friendly
- TMView - very comprehensive, covers many countries
- EUIPO - for the EU brands - also for logos!
- WIPO - also extensive, a little less easy than TMView
For our research, we also use commercial databases that make it possible to obtain relevant results very quickly and e.g. to also immediately see whether the owner of a found trademark has often defended his trademark in or outside the courtroom.
The registers mentioned are official registers that don't "lure you in" with a rock bottom prize and later serve you the top prize!
tools for registration can be found at
About the route: no, it is not always easy to determine. There are different "routes", so types of requests are possible. If you're sure you only want Benelux, then there aren't that many options, but that is quickly different in more countries.
Euromarks will also help you if you have filed (= application) yourself and your trademark has been refused.
Once registered, it is necessary to "guard" the trademark. This can take many forms.
- New trademark applications in the registered area
- Social Media
- Internet Content
- Domain name registrations
- Trade names
After signaling, there is always consultation whether an action is required. This can be opposition, but also approaching the other party first to try to negotiate a "delimitation" or some other type of agreement.
Invalidity and Other Actions
Managing Brand Portfolio
This means that instead of automatically renewing registrations, the trademark attorney always checks whether that makes sense:
- For example, a country has been added to the Madrid Convention, so that you no longer need to apply nationally
- The logo (I call it even logo) has changed significantly
- The goods and services have been changed or expanded (in countries such as the USA it is wise not to let the list be too extensive)
Agreements and other services
This mainly concerns:
- License Agreements
- Co-Existence agreements
- Due diligence in acquisitions
- Advice on patents, trade names, domain names
- Finding an expert, if that expertise is not available or e.g. a lawyer if litigation is required
The Benelux Bureau has extensive information on all these aspects and it makes little sense to repeat all of that here. You do need Euromarks to interpret it.
Euromarks has a diversity of customers
- Hari Tea
- Tony's Chocolonely
- Coffee World
- Fimotion Hong-Kong Ltd
- O'Neill, Inc
- Joint Services International (licensee O'Neill)
- Microsoft Corporation
- Boehringer Ingelheim
- Pfizer, Inc.
- Yogi Tea